But just how effective is this rush online? Despite the hours spent on your mobile, tablet or desktop, how many online ads can you recall? A lot of online content and advertising fails because it tries to recycle old media ads or content to what is a totally different channel. The old phrase of ‘putting lipstick on the pig’ seems appropriate to a lot of online marketing efforts.
US car insurance company Geico and its agency (The Martin Agency) understand this. See ad below that recognises the short attention span of online audiences (but do stick with it for more than 5 seconds!).