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Under the bonnet of Apple’s PR

1/9/2014

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The coverage that Apple generates for iPhone launches has always been massively impressive. iPhone 6 will be no different. This despite the sometimes strained relationships between some media and Apple.  

Now 9to5mac.com has published a fascinating detailed insight in to how Apple manages the media. (See: “Seeing through the illusion – understanding Apple’s mastery of the media”).

This also suggests that under the new CEO Tim Cook, the Cupertino giant, like Ryanair, may be looking to adopt a more transparent, friendly media image.




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    A blog about PR, football and politics

    Ronnie has been watching the Irish soccer team since he was a kid and caught two buses in to Dalymount Park. He believes that  a) politics today is mostly about PR and b) Irish and UK politics is far more entertaining than Ireland under Trapattoni or Martin O'Neill.

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