Under the bonnet of Apple’s PR

The coverage that Apple generates for iPhone launches has always been massively impressive. iPhone 6 will be no different. This despite the sometimes strained relationships between some media and Apple.  

Now 9to5mac.com has published a fascinating detailed insight in to how Apple manages the media. (See: “Seeing through the illusion – understanding Apple’s mastery of the media”).

This also suggests that under the new CEO Tim Cook, the Cupertino giant, like Ryanair, may be looking to adopt a more transparent, friendly media image.