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Early PR memory of the gentleman that was Bill O’Herlihy

25/5/2015

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The newest recruit in a PR consultancy usually draws (is given) the short straw i.e.  jobs at the coloured end of the stick. Thus, it was as a young and naïve account executive that I was always handed the task of garnering national media coverage for a minor, invitation golf competition called the McInerney Scotch Foursomes, hosted by Foxrock Golf Club.

This was a passion of Dan McInerney of the sponsor and important former client McInerney Properties. To the extent that if you failed to garner coverage for the company’s much more newsy and important AGM his attitude was benign – but national coverage was expected for the McInerney Scotch Foursomes.

I still have nightmares of arriving at the press reception to shrill cries from the Foxrock secretary, “Ronnie! Where’s the press?”  (Probably an appropriate title for my autobiography).

I had to explain even back in those days that there was no correlation between press attendance and coverage – (although unfortunately there usually was in the case of the McInerney Scotch Foursomes).

An abiding memory of those times was the helpful advice Bill O’Herlihy gave me at one of the receptions on maximising coverage for the event. In the normal dog eat puppy world of PR, the fact that he would freely proffer invaluable advice to a rival PR agency was demonstration of the man’s generous spirit.

Sincere condolences to his family, friends and colleagues. RIP.


 

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Why most online ads don’t work (and one that does)

22/5/2015

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Spending on digital advertising in the UK is on course to outstrip all other traditional formats combined including TV, print etc according to a recent article in The Guardian. Sales and marketing researchers Strategy Analytics estimate that the total UK advertising market will hit £15.8bn in 2015, up 5.5% from last year. An incredible just under £8bn of that will be spent on digital ads.

But just how effective is this rush online? Despite the hours spent on your mobile, tablet or desktop, how many online ads can you recall? A lot of online content and advertising fails because it tries to recycle old media ads or content to what is a totally different channel. The old phrase of ‘putting lipstick on the pig’ seems appropriate to  a lot of online marketing efforts.

US car insurance company Geico and its agency (The Martin Agency) understand this. See ad below that recognises the short attention span of online audiences (but do stick with it for more than 5 seconds!).

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May 21st, 2015

21/5/2015

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    A blog about PR, football and politics

    Ronnie has been watching the Irish soccer team since he was a kid and caught two buses in to Dalymount Park. He believes that  a) politics today is mostly about PR and b) Irish and UK politics is far more entertaining than Ireland under Trapattoni or Martin O'Neill.

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